Volume 6, Issue 1, January 2020, Page: 1-9
Factors Affecting Vegetable Producers Market Outlet Choice in Case of Habru District, North Wollo Zone, Ethiopia
Ebrahim Endris, Department of Agricultural Economics, Woldia University, Woldia, Ethiopia
Jema Haji, School of Agricultural Economics and Agribusiness, Haramaya University, Haramaya, Ethiopia
Bosena Tegegne, School of Agricultural Economics and Agribusiness, Haramaya University, Haramaya, Ethiopia
Received: Feb. 9, 2020;       Accepted: Feb. 24, 2020;       Published: Apr. 14, 2020
DOI: 10.11648/j.ebm.20200601.11      View  75      Downloads  34
Abstract
In Ethiopia, horticultural crops play a significant role in improving household income and nutrition status of producers. However, the choice of appropriate market outlets that enhance the benefit of producers is a key challenge facing vegetable producers in Habru district, North Wollo zone, Ethiopia. Hence, this study carried out to identify factors affecting market outlet choice of vegetable producers in Habru district. Both primary and secondary data were used for the study. A random sample of 147 vegetable producer households were selected using a proportional sampling technique. Both descriptive and multivariate probit methods were used for data analysis. Multivariate probit model result showed that age, education level, sex, farming experience, land cultivated, quantity produced, selling price, and extension contact significantly affected onion producers market outlet choice. While education level, sex, farming experience, quantity produced, selling price, extension contact, and non/off-farm income significantly affected tomato producers market outlet choice. The study recommends the need to promote farmer organization for collective marketing and financial support for marketing, boost vegetable production, support market-oriented extension delivery, enhance farmers training and experience exchange of vegetable producers.
Keywords
Habru District, Market Outlet, Multivariate Probit, Vegetables
To cite this article
Ebrahim Endris, Jema Haji, Bosena Tegegne, Factors Affecting Vegetable Producers Market Outlet Choice in Case of Habru District, North Wollo Zone, Ethiopia, European Business & Management. Vol. 6, No. 1, 2020, pp. 1-9. doi: 10.11648/j.ebm.20200601.11
Copyright
Copyright © 2020 Authors retain the copyright of this article.
This article is an open access article distributed under the Creative Commons Attribution License (http://creativecommons.org/licenses/by/4.0/) which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.
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