Through the synthesis and analysis of 64 papers, from JSTOR, ScienceDirect, and Google Scholar data bases, include 2010-2024 of 15 years duration paper works. this systematic literature review identified major themes and provided insights into growth management strategies, marketing tactics, challenges, and opportunities, benefits, that managers confront in their quest to sustain competitiveness and profitability in mature markets. Product diversification, market segmentation, innovation management, cost-effective lifecycle planning, price strategies, market expansion, client retention, alliances, and collaboration are a few examples of important tactics. The difficulties include growing rivalry, market saturation, shrinking profit margins, and shifting consumer tastes. To maintain competition, there are nevertheless still chances to take advantage of economies of scale, brand equity, and customer loyalty. The review's insights deepen our understanding of how businesses may best manage opportunities and overcome obstacles to maximize product lifecycle management at various stages of maturity. By providing a comprehensive understanding of the existing body of knowledge, this review offers valuable insights for practitioners, managers, and researchers aiming to enhance product lifecycle management (PLM) strategies at the maturity level, ultimately contributing to the development of more resilient and adaptive business models and research gaps have identified that enabled to provide future research directions.
Published in | European Business & Management (Volume 10, Issue 3) |
DOI | 10.11648/j.ebm.20241003.11 |
Page(s) | 31-43 |
Creative Commons |
This is an Open Access article, distributed under the terms of the Creative Commons Attribution 4.0 International License (http://creativecommons.org/licenses/by/4.0/), which permits unrestricted use, distribution and reproduction in any medium or format, provided the original work is properly cited. |
Copyright |
Copyright © The Author(s), 2024. Published by Science Publishing Group |
Product Lifecycle Maturity, Product Lifecycle Management, Growth Strategies
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APA Style
Nege, T. B., Werke, S. Z. (2024). Managing Growth of Product Lifecycle at Maturity Level: A Systematic Literature Review. European Business & Management, 10(3), 31-43. https://doi.org/10.11648/j.ebm.20241003.11
ACS Style
Nege, T. B.; Werke, S. Z. Managing Growth of Product Lifecycle at Maturity Level: A Systematic Literature Review. Eur. Bus. Manag. 2024, 10(3), 31-43. doi: 10.11648/j.ebm.20241003.11
AMA Style
Nege TB, Werke SZ. Managing Growth of Product Lifecycle at Maturity Level: A Systematic Literature Review. Eur Bus Manag. 2024;10(3):31-43. doi: 10.11648/j.ebm.20241003.11
@article{10.11648/j.ebm.20241003.11, author = {Teshome Bekele Nege and Shimels Zewdie Werke}, title = {Managing Growth of Product Lifecycle at Maturity Level: A Systematic Literature Review }, journal = {European Business & Management}, volume = {10}, number = {3}, pages = {31-43}, doi = {10.11648/j.ebm.20241003.11}, url = {https://doi.org/10.11648/j.ebm.20241003.11}, eprint = {https://article.sciencepublishinggroup.com/pdf/10.11648.j.ebm.20241003.11}, abstract = {Through the synthesis and analysis of 64 papers, from JSTOR, ScienceDirect, and Google Scholar data bases, include 2010-2024 of 15 years duration paper works. this systematic literature review identified major themes and provided insights into growth management strategies, marketing tactics, challenges, and opportunities, benefits, that managers confront in their quest to sustain competitiveness and profitability in mature markets. Product diversification, market segmentation, innovation management, cost-effective lifecycle planning, price strategies, market expansion, client retention, alliances, and collaboration are a few examples of important tactics. The difficulties include growing rivalry, market saturation, shrinking profit margins, and shifting consumer tastes. To maintain competition, there are nevertheless still chances to take advantage of economies of scale, brand equity, and customer loyalty. The review's insights deepen our understanding of how businesses may best manage opportunities and overcome obstacles to maximize product lifecycle management at various stages of maturity. By providing a comprehensive understanding of the existing body of knowledge, this review offers valuable insights for practitioners, managers, and researchers aiming to enhance product lifecycle management (PLM) strategies at the maturity level, ultimately contributing to the development of more resilient and adaptive business models and research gaps have identified that enabled to provide future research directions. }, year = {2024} }
TY - JOUR T1 - Managing Growth of Product Lifecycle at Maturity Level: A Systematic Literature Review AU - Teshome Bekele Nege AU - Shimels Zewdie Werke Y1 - 2024/07/15 PY - 2024 N1 - https://doi.org/10.11648/j.ebm.20241003.11 DO - 10.11648/j.ebm.20241003.11 T2 - European Business & Management JF - European Business & Management JO - European Business & Management SP - 31 EP - 43 PB - Science Publishing Group SN - 2575-5811 UR - https://doi.org/10.11648/j.ebm.20241003.11 AB - Through the synthesis and analysis of 64 papers, from JSTOR, ScienceDirect, and Google Scholar data bases, include 2010-2024 of 15 years duration paper works. this systematic literature review identified major themes and provided insights into growth management strategies, marketing tactics, challenges, and opportunities, benefits, that managers confront in their quest to sustain competitiveness and profitability in mature markets. Product diversification, market segmentation, innovation management, cost-effective lifecycle planning, price strategies, market expansion, client retention, alliances, and collaboration are a few examples of important tactics. The difficulties include growing rivalry, market saturation, shrinking profit margins, and shifting consumer tastes. To maintain competition, there are nevertheless still chances to take advantage of economies of scale, brand equity, and customer loyalty. The review's insights deepen our understanding of how businesses may best manage opportunities and overcome obstacles to maximize product lifecycle management at various stages of maturity. By providing a comprehensive understanding of the existing body of knowledge, this review offers valuable insights for practitioners, managers, and researchers aiming to enhance product lifecycle management (PLM) strategies at the maturity level, ultimately contributing to the development of more resilient and adaptive business models and research gaps have identified that enabled to provide future research directions. VL - 10 IS - 3 ER -