European Business & Management

Volume 2, Issue 1, September 2016

  • Ethical Dimension of Bank Services Marketing in Nigeria: An Empirical Investigation

    Acha Ikechukwu A., Agu Godswill A.

    Issue: Volume 2, Issue 1, September 2016
    Pages: 1-7
    Received: 21 July 2016
    Accepted: 20 October 2016
    Published: 21 November 2016
    DOI: 10.11648/j.ebm.20160201.11
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    Abstract: This study examines the causes of unethical behavior in the marketing of banking services in Nigeria. The study adopts a survey design and uses structured questionnaire to elicit information from respondents. It focuses on banks in the south-south and south-eastern regions of Nigeria. From each of the regions two state capitals were judgmentally se... Show More
  • Enterprise Agility on Consumption Value: Bringing Satisfaction in New Product

    Nikhil Chandra Shil, Anup Chowdhury

    Issue: Volume 2, Issue 1, September 2016
    Pages: 8-16
    Received: 3 September 2016
    Accepted: 20 October 2016
    Published: 21 November 2016
    DOI: 10.11648/j.ebm.20160201.12
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    Abstract: Agility becomes the norm of business, means of success. This is due to technological advances, accelerated learning process, diffusion of technologies in every sphere of life, short life cycle, high degree of risk and uncertainties. Aptly customer satisfaction has been modeled from different perspectives to address every possible explanation. Consu... Show More